The growth of the Information Technology (IT) industry continues to spawn massive investment in research and development of IT products. These research efforts have given rise to Internet of Things (IoT). Simply put, IoT are devices and objects connected to the Internet. These products including: watches, glasses, health indicators, home automation i.e. digital lightbulbs, thermostats and fridges, autonomous vehicles, connected 'smart' cities, etc. have continued to shape the industry across many sectors, thus generating massive data feed into analytics to understand consumer behaviour. However, one of the germane legal issues that arises as a result of IoT is users' privacy: these products could negatively impact users' privacy. To what extent are users willing to open up their daily routine to 'total strangers' in a bid to use a device? Original Equipment Manufacturers (OEMs) may argue that their operation works within the terms of service (usage) of the device. But the reality is that these contracts are usually in standard form, often long, in tiny illegible prints and does not guarantee compliance by OEMs where users/Data Subjects (DS) are unaware of the sets of data strings collected by these devices.
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