Posted By: | December 29, 2020 |

Issues: Leveraging Intellectual Property & Real Estate Options In Franchise Development In Nigeria

Franchising is not a business in itself but rather a mode of doing business. It is business style where a business owner (franchisor) grants another person (franchisee) the authority to use its name and style for a fee. It can be deemed a marketing tool as it enhances business expansion. It provides wider outlets for products and services enabling the franchisor have a wider (inter)national reach of customers using the network of outlets. Franchising can be an exciting business model if it is properly structured as it allows entrepreneurs to expand without the risk of debt or cost of equity, with prospect of earning returns by way of royalties or franchise fees. Franchising can allow a business to grow with a reduced capital outlay but there are issues to consider, especially as relates to Real Estate (RE) and Intellectual Property (IP) aspects.

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