Advertising in Nigeria is regulated by a combination of federal laws, state laws, subsidiary legislation and guidelines. According to reports, advertising expenditure in 2017 amounted to N88.1 billion compared to N90.9 billion in 2016. Advertisement(advert)plays a strong role in the economy of Nigeria through the provision of useful information to consumers that tells them about product and service choices, as well as comparing features, benefits, and prices. With more complete information, consumers and businesses often choose to purchase additional products and service
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