In recent times, record la bels {urge major recruite of music), have shifted from traditional record deals that they oblige prospective signee artistes, to more expensive types of contracts such as the multiple right deal-commonly referred to as the “369 dea”.Major record labels seem to fancy these sort of artiste arrangement, because they are lower risk than traditional contract or artites’ development deals; so much so that they urge artites previously signed to traditional arrangements, to consider renegotiating their contracts to, multipe right contracts.
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