Posted By: | January 27, 2022 |

Change Your Style: Envisaging A Potential Model Framework For Fast Fashion Industry In Nigeria

Fashion is inherently time conscious, with many trendy styles fondly recollected by the period where such styles were in the limelight; two examples are the Boyfriend Blazers of the 2009s1 and the Spring Neo Neon trend of the 2012s.2 Globally, the fashion industry prevalently runs in four seasons a year: fall, winter, spring and summer.3 Designers/creators worked months ahead, planning each fashion season and making risky predictions on what the consumers desired to see/wear, until the mid-20th century. This process essentially ‘centralised power’ to the designers,leavingconsumersrobotic, ‘swallowing’whateverthe designers put out for a particular season. During this era, fashion was elitist and inaccessible, and had stringent rules that were mandatorily followed.

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