The Economist1 reported that big data companies (BDC): Alphabet (Google’s ParentCo.), Amazon, Microsoft, Apple, Facebook and Amazon raked in more than US$25 billion revenues in Q1 2017, a trend that typifies the industry as 'the new oil’. Steady investment in acquisition of Information Technology (IT) companies was recently exemplified in Microsoft’s US$26.2 billion deal for LinkedIn which industry experts argue was essentially to have access to LinkedIn's users’ data.2 More so, IT has stimulated growth of the knowledge economy and new industry expertise, viz: data analytics, Artificial Intelligence (AI), Search Engine Optimization (SEO), amongst others.
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