Posted By: | December 06, 2020 |

‘Optics’: Legal Issues In Brands’ Exposure to Corporate Defamation

In today's world, particularly with the customer base of an entity, thereby ubiquity of social media enabling wildfire-like, viral spread of fake news, it is often easy to laugh such off as “gist” or scoff at rumours particularly when they pertain to celebrities and public figures. But what happens when these “innocuous” rumours go beyond the realms of mere banter to halt business operations or potentially reduce the reducing income? Defamation is the act of harming the reputation of another by making a  false statement to a third person: it is a false written or oral statementthat damages another's reputation. The tort of defamation protects an individual / corporation's reputation.

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